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DaimlerChrysler
is one of the world's leading automotive
companies. Its passenger car brands include
Maybach, Mercedes-Benz, Chrysler, Jeep®,
Dodge and smart. Commercial vehicle brands
include Mercedes-Benz, Freightliner, Sterling,
Western Star and Setra. It offers financial
and other automotive services through
DaimlerChrysler Services. With 365,600
employees, DaimlerChrysler achieved revenues
of $158.8 billion in 2002.
Where
the public at large is concerned, the
tradition of a company is one of the most
important resources for brand image. While
corporate structures change, the tradition
of the individual brands represents a
reliable constant.
In
1998, two companies steeped in tradition
- Daimler-Benz AG and Chrysler Corporation
- merged. They actively shaped, and left
their mark on, every chapter in the history
of the motor vehicle.
We
have a global workforce, a global shareholder
base, globally known brands and a global
outlook. DaimlerChrysler's strategy rests
on four pillars: Global Presence, Strong
Brands, Broad Product Range, and Technology
Leadership.
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